Paid Media &
Server-Side Tracking.
Apple's iOS updates destroyed traditional browser tracking. We engineer custom Server-Side Conversion APIs (CAPI) to bypass these blocks, feeding 100% accurate backend purchase data to Google and Meta to drastically lower your CPA.
The Growth Pipeline.
We stop the bleeding first, fix the infrastructure second, and scale aggressively third.
Diagnostic Audit
We audit your Meta and Google Ad accounts to find wasted spend, audience overlap, and broken tracking pixels bleeding your ROAS.
CAPI Architecture
We bypass iOS ad-blockers by engineering Server-Side APIs on Google Cloud, feeding 100% accurate purchase data directly to the ad algorithms.
Aggressive Scaling
With perfect data established, our Media Buyers deploy dynamic creatives and Advantage+ campaigns to scale your daily budget profitably.
Meta Ads (Facebook & Instagram)
Scale your brand on the most powerful social algorithms in the world. We deploy Advantage+ Shopping Campaigns (ASC), broad-audience testing, and rigorous dynamic creative optimization to capture low-CPA conversions at massive volume.
- Advantage+ machine learning algorithms for scaling.
- Dynamic catalog ad setups for massive SKU counts.
- Rigorous A/B testing of ad copy, headlines, and offers.
Google Search & PMax
Capture high-intent buyers exactly when they search for your solution. We construct hyper-segmented Search campaigns and utilize Google's Performance Max (PMax) AI to dominate Search, YouTube, Display, and Shopping placements simultaneously.
- Performance Max (PMax) asset group optimization.
- Negative keyword lists to eliminate wasted ad spend.
- Competitor conquesting via custom intent audiences.
TikTok Ads & UGC
TikTok requires native, unpolished content that doesn't look like an ad. We deploy rapid User-Generated Content (UGC) and Spark Ads to capture Gen-Z and Millennial demographics at unbelievably low CPMs.
- Sourcing and script-writing for UGC creators.
- TikTok Spark Ads to leverage organic viral momentum.
- Native editing with trending audio and CapCut transitions.
LinkedIn B2B Lead Gen
Target decision-makers directly. For B2B SaaS and Enterprise clients, we use LinkedIn's unmatched professional data to target CEOs, VPs, and Directors by exact job title, company size, and industry.
- Account-Based Marketing (ABM) lists for targeted outreach.
- In-Feed Lead Gen Forms to capture emails frictionlessly.
- Sponsored InMail for direct C-Suite messaging.
X (Twitter) Ads
Capture the conversation exactly where it happens. For SaaS, Crypto, and Tech enterprises, X is unparalleled. We deploy Conversation Targeting and Trend Takeovers to inject your brand into high-velocity discussions.
- Keyword and Conversation Targeting to intercept intent.
- Follower Lookalike audiences of your direct competitors.
- Video Website Cards for frictionless outbound traffic.
Meta CAPI Integration
If you rely on browser tracking, ad blockers are costing you 30-40% of your purchase data. We engineer bulletproof Server-Side Conversions APIs (CAPI) via Google Cloud, feeding raw backend data back to Meta to drastically lower CPA.
- Bypasses iOS 14+ app tracking transparency protocols.
- Achieves 9.5+ Event Match Quality scores natively.
- First-party server hosting via Google Cloud (sGTM).
Triple Whale Analytics Setup
Stop guessing which ads are profitable. We install and configure Triple Whale pixel infrastructure, providing a centralized dashboard to track exact blended ROAS and multi-touch attribution across every ad platform you run.
- Multi-channel attribution modeling (First/Last click).
- Exact Net Margin and Blended ROAS tracking.
- Pixel installation for Shopify and custom headless stacks.
Creative Testing Loops
Ad fatigue destroys ROAS. Because Omeiro has a Video Division in-house, we construct continuous A/B testing loops. We cycle 10+ new video hooks, thumbnails, and copy variations weekly to ensure you are always scaling with winning creatives.
- Scientific A/B testing isolation (Hooks vs Body vs CTA).
- Rapid 48-hour video iteration and replacement.
- Statistical significance reporting (no guesswork).
Retargeting & LTV Growth
The highest ROI comes from people who already know your brand. We build advanced retention funnels, targeting abandoned carts with specific product offers, and upselling past buyers to maximize Lifetime Value (LTV).
- Dynamic product retargeting (abandoned cart).
- Cross-sell and up-sell campaigns for existing customers.
- Custom audience list syncing (Klaviyo/CRM to Meta).
Google Merchant Center
For e-commerce, Google Shopping is vital. We troubleshoot suspended Merchant Center accounts, optimize product feeds (titles, GTINs, taxonomy), and ensure seamless syncing with Shopify to maximize Shopping impression share.
- Resolving GMC account suspensions and misrepresentations.
- Data feed optimization (Keywords in Titles/Descriptions).
- Supplemental feed creation for aggressive bidding.
Conversion Rate Optimization
Traffic is useless if the landing page doesn't convert. Our UI/UX team collaborates with Media Buyers to build frictionless landing pages, utilizing Hotjar heatmaps and split testing to maximize the percentage of visitors who purchase.
- Dedicated landing page construction (Unbounce/Webflow).
- Heatmap analysis and session recording reviews.
- Frictionless checkout optimization.
Google Tag Manager (GTM)
Stop hardcoding tracking scripts. We build robust Google Tag Manager containers with customized Data Layers, firing precise events (Add to Cart, Initiate Checkout, Lead Submit) exactly when user actions occur.
- Custom Data Layer engineering (e-commerce variables).
- Server-side GTM (sGTM) container provisioning.
- Cross-domain tracking and consent mode V2 setup.
Built for precision.
We don't rely on basic browser pixels. We deploy cloud-hosted, server-side data pipelines that guarantee algorithmic accuracy and bypass consumer ad blockers natively.
Meta Ads
Advantage+
Google Ads
PMax / Search
TikTok Ads
UGC Spark
LinkedIn Ads
B2B ABM
Triple Whale
Attribution
GTM (sGTM)
Data Layer
Looker Studio
Dashboards
Zapier
Automation
Shopify API
E-Com Sync
AWS / GCP
Cloud Hosts
Python
Data Scripts
Postman
API Testing
The Synchronized Loop
Because Division 05 (Paid Ads) sits directly beside Division 03 (Video) and Division 01 (Web Dev), your ad performance data is fed instantly back to our creators and engineers. We dynamically adjust hooks, landing pages, and server load based on real-time ROAS data—something siloed agencies cannot do.
Ready to scale profitably?
Stop losing data to ad blockers and relying on outdated browser pixels. Partner with Omeiro to build a synchronized tracking and media buying engine.